Target Your Audience | Marketing 101

I am going to state some VERY unpopular beliefs in business.   “I hate websites and do not like email marketing.”   There. I said it and I honestly don’t feel much shame about it.  However, I sit down with our Director of Marketing to go over our monthly strategy for content marketing and weekly we meet […]

4 Ways to Prepare for Small Business Saturday

There is always a ton of hype about Black Friday and Cyber Monday, but Small Business Saturday has been gaining popularity since its launch in 2010 and it’s worth making a fuss about. More and more consumers are putting their dollars into shopping locally so we want to equip you with some tips and tricks […]

Top 3 Reasons You Need a Website

Designing a website wireframe

One thing I love about the Upper Cumberland region is the community support of small businesses. Word-of-mouth marketing is central to the success of entrepreneurs in our area. With that said, as entrepreneurs it is important to remember that we can’t focus on only one marketing channel or tactic if we want to be successful […]

Entrepreneurs Need to Know The Enneagram

Entrepreneur taking the Enneagram

You may think the enneagram is gimmicky, but the truth is companies are using this popular personal growth tool to grow their businesses. The enneagram is a simple & effective tool that can help you improve yourself and your business. Here are three reasons why entrepreneurs need to know the enneagram: Use Self-Awareness to Boost […]