Should You Give It Away For Free?

man serving free samples

As business owners, you will often be asked about giving away your products or services for free. Whether it is the local school who needs sponsorship dollars or the customer who “really really” wants or needs your product, but can not afford it, the struggle is real.   So today, I want to give you three […]

How to Grow Your Business

Business Growth Chart

Starting your business wasn’t easy, and growing it is just as challenging.  Some version of growth is necessary for success, but it won’t happen overnight. So today we are diving into the planning, strategy and mindset necessary to reach your growth goals. Defining Success First things first, you need to define what success means to […]

7 Tips for Becoming a Successful Solopreneur

Solopreneur

As a solopreneur myself,  I know a thing or two about owning and operating a company of one. It can be the most freeing and rewarding experience of your life. But it isn’t easy and it’s definitely not for everyone.   The number one thing solopreneurs need to understand is doing your thing and running a […]

Why You Need Multi-Channel Marketing

Multi-Channel Marketing Blog

When it comes to marketing, it’s absolutely essential you take a multi-channel approach.  I can’t tell you how many entrepreneurs I know who have lost their entire following and customer base because they were hacked on social media or supposedly “violated” some platforms’ community guidelines. In an instant they went from a thriving business to […]

Product-Market Fit: Do you have what people want?

This fancy business concept “Product-Market Fit” means building the right product or service to solve the customer needs. While the concept is simple, nailing it takes a lot of research and effort. Achieving product-market fit might be a lot of work, but if you want a solid customer base and business success don’t skip this […]

5 Marketing Mistakes You Must Avoid

Marketing mistakes are common for new entrepreneurs. Most often these mistakes are a product of lack of planning, impatience and starting with tactics before strategy. And while many mistakes are easy to recover from, some can be fatal to the survival and growth of a business. So today we’re diving into the “5 Marketing Mistakes […]

Networking – Why You Need to be the Connector

Tiffany Anton VP The Biz Foundry networking

In last week’s blog, Jess talked about how entrepreneurs can’t afford to NOT network if they want to succeed.  The key takeaway was the importance of becoming the one to connect people and start networking groups. As the resident connector at The Biz Foundry, I thought I’d share my story of bringing people together to […]

Networking is Essential to Successful Entrepreneurship

entrepreneur networking

Many of us entrepreneurs tend to feel that we don’t need to network, don’t have time to network or simply don’t like networking. And while you might not think you have time for it or simply don’t like it, the reality is all entrepreneurs need to network. We need to build our social capital for […]

Barter, Interns, DIY: Small Business Cost Savings

Cutting Costs

Being resourceful and leveraging small business cost savings are necessary skills for successful entrepreneurship.  Since most of us start off with little capital that means we have to DIY a lot and learn as we go. Without thousands of dollars to invest in things like logo and branding, website creation, paid marketing, etc. you have […]

Cooking Up Effective Marketing

There are times when you HAVE to do things a certain way for the best results.  And then there are times when you can find easier ways to get things done.  This is true for everything from cooking a meal to running effective marketing campaigns for your business. For example, since I don’t enjoy cooking, I’m […]