marketing

Social media marketing is an essential part of a solid marketing plan. But for social media marketing to truly be effective, it needs to be

Putting your best foot forward in business can be challenging, both generally and when figuring out what’s best for your audience.  If you’re having trouble

Depending on where you are with your business, you might not be able to afford a graphic designer. While there are plenty of helpful branding

Whether you’re hiring a graphic designer to create the look of your business or taking on the task yourself, the branding colors you use are

It’s hard enough to come up with a business plan and keep up with all the demands of entrepreneurship without stretching the creative half of

When was the last time you went door to door in your community to spread the word about your business? I’d guess it’s been a

Acquiring new customers is the most difficult, expensive part of running a business. So how do you get the attention of an interested lead? Enter

If you have a business, you need a Google My Business listing.  So, let’s dive into what Google My Business is and why your business

As business owners, you will often be asked about giving away your products or services for free. Whether it is the local school who needs

When it comes to marketing, it’s absolutely essential you take a multi-channel approach.  I can’t tell you how many entrepreneurs I know who have lost

Marketing mistakes are common for new entrepreneurs. Most often these mistakes are a product of lack of planning, impatience and starting with tactics before strategy.

There are times when you HAVE to do things a certain way for the best results.  And then there are times when you can find

If you are anything like most small business owners, you don’t have a huge marketing budget.  And while free organic social media might be helping

Instagram posts and email campaigns are great, but the true magic bullet in marketing is “word-of-mouth”! When customers organically rave about your business, you’ll get

Email marketing is one of the best tools in your marketing toolbox.  It can help you acquire and retain customers and most importantly you have

A sales funnel is essentially the ideal path you want potential buyers to take to become your customer. This tool allows you to track your

I am going to state some VERY unpopular beliefs in business.   “I hate websites and do not like email marketing.”   There. I said it and

As a local business, the impact you have on your community matters. So in honor of National Nonprofit Day, we thought it was the perfect time to talk about why you should build a philanthropic element into your business, if you aren’t doing so already.

As a local business, the impact you have on your community matters. So in honor of National Nonprofit Day, we thought it was the perfect time to talk about why you should build a philanthropic element into your business, if you aren’t doing so already.

We all need help with marketing, right? But what exactly does that mean? Does it mean that we need help getting our name out to