Making Authentic Business Decisions
As a business owner, you have to make millions of decisions every day. Before you know it, decision fatigue kicks in and you’re struggling to make authentic designs that align with your goals. Fortunately, there are ways to prioritize making authentic business decisions that will keep your business on track and reduce your mental exhaustion. […]
How to build your homepage
You’ve got your domain name and purchased a website builder, now what to put on your homepage? This is often the question I get when I talk to business owners who are DIYing their website. Looking at a blank page (even with a template) can lead to a creative block and anxiety. You have so […]
Relationship Building for Small Business Owners
As a business owner, your livelihood depends on building quality relationships. You can be amazing at what you do, but if you’re lacking in communication and relationship skills your business will suffer. From networking to customer service, relationship building is key to your success. Why Relationship Building is Important “At the end of the day […]
Dealing with Entrepreneur Loneliness
Being an entrepreneur often feels like you are living on an island. At first you are super excited – it’s beautiful, the weather is great and things are going smoothly. Then you realize you are all alone and the island is a deserted lonely place. Things are still going well, but the social isolation, lack […]
5 Key Performance Indicators Every Business Should Track
Keeping your business healthy and thriving involves tracking some key metrics to guide your decision making. Often business owners get stuck in the day-to-day operations and neglect making time to review finances, analyze reports and set goals. Plus we all know how fun looking at numbers can be, right?! So today we are covering the […]
Email Marketing 101
Email marketing is one of the best tools in your marketing toolbox. It can help you acquire and retain customers and most importantly you have 100% control over it. So today let’s dive into best practices for this simple and effective marketing strategy. Use the Right Tools When it comes to email marketing your email […]
Top 5 Website Design Best Practices
In 2022 having a business website is no longer a luxury – it’s a necessity. The good news is it isn’t expensive and with a little elbow grease you can DIY it. From Squarespace to GoDaddy, website builders are incredibly affordable and easy to use. With that said, if you’ve never built a website before […]
Building a Website That Converts
There’s a big difference between having a website and building a website that converts. Yes any web presence is better than none. But if your website isn’t designed to turn prospects into customers you are leaving a lot of cash on the table. Luckily with some tweaks you can turn your website into a useful […]
Facts Over Feelings
Running a business isn’t easy. In fact it can be a downright emotional rollercoaster. One day you are feeling like you’re unstoppable and sales are rolling in. The next day you feel like a complete failure, you consider closing up shop and you haven’t had a sale all day. While this rollercoaster gets a bit […]
Vetting Professionals 101
Building a team of trusted professionals is essential to running a successful business. From lawyers to graphic designers you’ll want to make sure the people you bring into your circle are the right fit and have the experience you need. Your team fills the gaps in your knowledge and skill set which can make knowing […]