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Making Authentic Business Decisions

As a business owner, you have to make millions of decisions every day. Before you know it, decision fatigue kicks in and you’re struggling to make authentic designs that align with your goals. Fortunately, there are ways to prioritize making authentic business decisions that will keep your business on track and reduce your mental exhaustion. 

Focus On Core Values

Knowing your company’s values allows you to more easily make effective, authentic decisions.  When you know what your business stands for, a quick analysis of a situation is all it takes to make a decision that aligns with your values. 

Let’s say your company’s values include honesty and growth.  You’re in a situation where you have to make a decision about raising prices because your costs are going up. With growth as a value, you easily make the decision to raise prices as it’s necessary to further your business.  And since another value is honesty, you send out an email to your customers sharing the reason for the price increase and thanking them for their business. 

Making decisions based on your company’s values helps you reduce decision fatigue and reach your goals. I highly recommend spending some time mapping out your company values so you can reap the benefits of being a value-driven business.

Build the Right team

Having a team of people that share the same mindset as you is essential.  Take the time to find people that share your values and believe in your business.  You can always develop their skills, but personality, attitude and mindset are much harder to teach. So hire based on the latter.

With the right people in place you will have a team of support when it comes to authentic decision making. They will uphold your company’s values in their decisions and help keep your business oriented towards your vision.

Work ON your business

It’s easy to get caught up in the day-to-day of your business (aka working IN your business) and neglect working ON your business.  But in order to make authentic business decision that will move you forward you need to focus inwards.  Make time to reflect on your vision and values so you can grow your business in a way that aligns with both. 

You have to step away from the daily grind in order to get the full perspective and assess the direction of your business. 

Prevent burnout

When you are overworked you won’t make great decisions.  And I think we all can agree that entrepreneurs aren’t great at taking breaks which means you likely feel burnout creeping in from time to time.  It’s essential you put on the brakes, set boundaries with your time and prioritize recharging to prevent burnout and make authentic, effective decisions. 

Whether it’s taking a daily midday walk, really having 2 days off per week or taking an actual vacation, leverage free time to give your mind the rest it needs for ideal decision making capability. 


While it might not be easy, authentic decision making is essential to entrepreneur success. Give yourself a leg up by mapping out your company values, taking time to build the right team, spending time working on your business and setting boundaries with your time.

If you’re struggling with a business decision and need some guidance, reach out to one of our Business Advisors. And check out this article for more tips on making authentic business decisions.

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