Our Marketing Knowledge Center is here to help you understand the various concepts so you can master marketing and have a thriving business.
What to Start Thinking About in October as a Small Business Owner As a small business owner, October is more than just pumpkin spice and
How to Start Connecting Once you’ve established your business, it’s crucial to let your target audience know about it. Marketing isn’t just about selling; it’s
Why is Public Relations Important for a Small Biz? Public relations is the professional maintenance of a favorable public image by a company or other
Types of Content That Work Best on Different Social Media Platforms Creating content that resonates with your audience is key to a successful social media
Social media is constantly changing, and it’s hard to keep up. Here are some common mistakes I see and how to avoid making them. 1.
Strategy of Defining Your Target Audience The foundation of any successful social media strategy is a clear understanding of your target audience. Knowing who you
Importance of Social Media for Small Businesses In today’s digital age, social media is no longer optional for small businesses — it’s essential. With millions
Introduction In the previous posts, we’ve covered what SEO is and how to start implementing it. Now, let’s discuss why SEO is so important for
Introduction Now that you understand what SEO is and why it’s important, it’s time to learn how to use it to your advantage. Implementing SEO
Introduction In today’s digital age, having an online presence is crucial for any business, especially for small businesses and entrepreneurs looking to grow. One of
Social Media Marketing In today’s digital age, social media has revolutionized the way we connect, communicate, and conduct business. From staying in touch with friends
Social media marketing is an essential part of a solid marketing plan. But for social media marketing to truly be effective, it needs to be
Putting your best foot forward in business can be challenging, both generally and when figuring out what’s best for your audience. If you’re having trouble
Depending on where you are with your business, you might not be able to afford a graphic designer. While there are plenty of helpful branding
Whether you’re hiring a graphic designer to create the look of your business or taking on the task yourself, the branding colors you use are
It’s hard enough to come up with a business plan and keep up with all the demands of entrepreneurship without stretching the creative half of
When was the last time you went door to door in your community to spread the word about your business? I’d guess it’s been a
Acquiring new customers is the most difficult, expensive part of running a business. So how do you get the attention of an interested lead? Enter
If you have a business, you need a Google My Business listing. So, let’s dive into what Google My Business is and why your business
As business owners, you will often be asked about giving away your products or services for free. Whether it is the local school who needs
When it comes to marketing, it’s absolutely essential you take a multi-channel approach. I can’t tell you how many entrepreneurs I know who have lost
Marketing mistakes are common for new entrepreneurs. Most often these mistakes are a product of lack of planning, impatience and starting with tactics before strategy.
There are times when you HAVE to do things a certain way for the best results. And then there are times when you can find
If you are anything like most small business owners, you don’t have a huge marketing budget. And while free organic social media might be helping
Instagram posts and email campaigns are great, but the true magic bullet in marketing is “word-of-mouth”! When customers organically rave about your business, you’ll get
Email marketing is one of the best tools in your marketing toolbox. It can help you acquire and retain customers and most importantly you have
A sales funnel is essentially the ideal path you want potential buyers to take to become your customer. This tool allows you to track your
I am going to state some VERY unpopular beliefs in business. “I hate websites and do not like email marketing.” There. I said it and
As a local business, the impact you have on your community matters. So in honor of National Nonprofit Day, we thought it was the perfect time to talk about why you should build a philanthropic element into your business, if you aren’t doing so already.
As a local business, the impact you have on your community matters. So in honor of National Nonprofit Day, we thought it was the perfect time to talk about why you should build a philanthropic element into your business, if you aren’t doing so already.
