Instagram posts and email campaigns are great, but the true magic bullet in marketing is “word-of-mouth”! When customers organically rave about your business, you’ll get more business. It’s as simple as that!
The fact is 92% of consumers trust recommendations from family and friends more than advertising campaigns. Plus, click through and social media ads continue to decline in effectiveness each year. So investing your efforts in boosting word of mouth marketing is worth it.
Now, I’m not saying you should neglect all the other marketing strategies out there, but I am suggesting you pay attention to the value of word-of-mouth marketing. While this type of marketing may feel less in your control, there are things you can do to leverage it.
Shopify’s 7 ways to drive word-of-mouth marketing
- Create something buzzworthy
- Provide quality service and experiences
- Amplify brand advocates
- Empower fans and experts
- Build an active social media following
- Become a local thought leader
- Collect online reviews
Head over to the Shopify article “Word of Mouth Marketing: How to Get a Free, Sustainable Flow of New Customers” for all the details on leveraging each of these tips.
Word of Mouth Marketing Works
As a business owner myself, I’ve experienced the benefits of WOMM first hand in both my brick-and-mortar and online businesses.
When I owned my gym, I had countless people come through my doors saying some version of “______ told me I had to come see Coach Jess if I wanted the best workout in the most friendly, supportive environment”. And with my online business, our customers constantly share 5 stars reviews saying “Knockout Print Shop has the best functional stickers. They are high quality, have top-notch customer service and fast shipping.”
Without customers singing our praises I don’t think either of my business would be successful. And leveraging WOM marketing was as simple as providing quality service and products, collecting reviews and giving customers something to rave about.
Start leveraging WOMM
WOMM is powerful! It can make or break your business. And while implementing it doesn’t involve the same standardized strategies as other marketing tactics, following the tips in the Shopify article can help you grow your business over time in a sustainable way. So start upping your customer service game, engage with your social media following and create super fans!
As always if you need support, don’t hesitate to book a FREE Business Advising session with one of our Staff Advisors.