Should You Give It Away For Free?

man serving free samples

As business owners, you will often be asked about giving away your products or services for free. Whether it is the local school who needs sponsorship dollars or the customer who “really really” wants or needs your product, but can not afford it, the struggle is real.   So today, I want to give you three […]

Networking – Why You Need to be the Connector

Tiffany Anton VP The Biz Foundry networking

In last week’s blog, Jess talked about how entrepreneurs can’t afford to NOT network if they want to succeed.  The key takeaway was the importance of becoming the one to connect people and start networking groups. As the resident connector at The Biz Foundry, I thought I’d share my story of bringing people together to […]

Cooking Up Effective Marketing

There are times when you HAVE to do things a certain way for the best results.  And then there are times when you can find easier ways to get things done.  This is true for everything from cooking a meal to running effective marketing campaigns for your business. For example, since I don’t enjoy cooking, I’m […]

Why you Need to do Customer Discovery

Do you have a business idea, but you’re scared to share it because you fear someone will steal it? Well if you’re serious about your concept, you need to let go of that fear and get to work.   First things first, you need to figure out if you even have a viable idea.  Will someone […]

Starting a business? Get business support!

business support

I have been working at The Biz Foundry for almost 5 years now and we are about to celebrate our 10th year serving the Upper Cumberland business community.  I’ve seen A LOT of people with TONS of ideas come through our doors.  And I’ve seen even more people start their businesses without ever stepping foot […]

4 Ways to Avoid the Business Graveyard

When I first moved here I was amazed at how many people have tried their hand at owning small businesses. My neighbors who are now a banker and an educator for a non-profit, used to own Poets. A woman who used to own a athleisure clothing store is also the creator of magazines in town.  […]

Target Your Audience | Marketing 101

I am going to state some VERY unpopular beliefs in business.   “I hate websites and do not like email marketing.”   There. I said it and I honestly don’t feel much shame about it.  However, I sit down with our Director of Marketing to go over our monthly strategy for content marketing and weekly we meet […]

Top 3 Benefits of Coworking

We are now in the era of remote working and with that comes a host of new challenges to overcome. While some my thrive in a home office, many of us need a workspace out of the house to be productive. If you can relate to my story below and are on team “I can’t […]