October Small Business Checklist: 5 Areas to Focus on
What to Start Thinking About in October as a Small Business Owner As a small business owner, October is more than just pumpkin spice and Halloween decorations—it’s time to gear up for the most critical months of the year! Whether you’re preparing for holiday sales or getting your finances in order, here are the key […]
How to Overcome Common Entrepreneurial Challenges
Overcoming Common Challenges Starting a business is an exciting yet challenging endeavor. Entrepreneurs often face a myriad of obstacles on their journey to success. Whether you’re a seasoned business owner or just starting out, understanding and overcoming these challenges is crucial. Here’s a guide to navigating some of the most common hurdles entrepreneurs encounter. 1. […]
What is The Great Lemonade Stand-Off?
Empowering the Next Generation of Entrepreneurs Get ready, Cookeville! The Great Lemonade Stand-Off is here, and it’s time for 5th-8th graders to showcase their entrepreneurial spirit. This exciting competition is designed to teach young participants the basics of running a business while having fun. Here’s everything you need to know about this empowering event. Event […]
3 Unique Strategies to Boost Your Resilience
Boosting Your Entrepreneurial Resilience: 3 Unique Strategies Entrepreneurship is tough, but with the right mindset, you can turn challenges into opportunities. Here are three unique ways to boost your resilience and stay motivated. 1. Antifragility: Growing Stronger Through Challenges Antifragility means not just surviving challenges but growing stronger from them. Start by identifying a small […]
Marketing Your New Business
How to Start Connecting Once you’ve established your business, it’s crucial to let your target audience know about it. Marketing isn’t just about selling; it’s about connecting with customers effectively. Here’s how to start: 1. Craft a Strong Marketing Brand Identity Your brand is more than visuals; it represents the heart of your business. Ensure […]
9 Reasons Public Relations are Important
Why is Public Relations Important for a Small Biz? Public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person. What does that mean? People have an opinion of your small business. Is that opinion good or bad? Do you know? You actually have a […]
How to Create Engaging Content for Social Media
Types of Content That Work Best on Different Social Media Platforms Creating content that resonates with your audience is key to a successful social media strategy. Different platforms favor different types of engaging content, so it’s important to tailor your approach accordingly. Tips for Creating Visually Appealing Social Media Posts Using Storytelling to Connect with […]
9 Common Social Media Mistakes to Avoid
Social media is constantly changing, and it’s hard to keep up. Here are some common mistakes I see and how to avoid making them. 1. Inconsistent Posting Schedules One of the biggest mistakes small businesses make is not maintaining a consistent posting schedule. Infrequent or irregular posting can make your audience lose interest and forget […]
How to Create a Social Media Strategy
Strategy of Defining Your Target Audience The foundation of any successful social media strategy is a clear understanding of your target audience. Knowing who you want to reach helps tailor your content and messaging to their interests and needs. Start by asking yourself the following questions: Creating buyer personas—detailed profiles of your ideal customers—can help […]
How to Use Social Media Marketing for Small Businesses
Importance of Social Media for Small Businesses In today’s digital age, social media is no longer optional for small businesses — it’s essential. With millions of users actively engaging on platforms like Facebook, Instagram, and Twitter, social media marketing offers unparalleled opportunities to reach new customers, build brand awareness, and foster a loyal community around […]