Small Business Burnout Is Real: How to Take Back Your Time

By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and #1 cheerleader for the “doing-it-all” business owner. Running your own business is a lot, especially when you’re doing it all alone. You’re the boss.The employee.The bookkeeper, marketer, customer service rep, and social media manager. And sometimes… it feels like too much. At The Biz Foundry, […]

Need a Marketing Hack? We Have Your back!

By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and full-time cheerleader for the “doing-it-all” business owner. Running a business all by yourself is a lot.You’re the boss.You’re the worker.You’re the planner, cleaner, accountant, and coffee-maker. And now… you’re supposed to be a marketer too? Hold up. What even is marketing? Let’s break it down […]

Entrepreneurship vs. Dating: Why Getting Customers Is Like Finding ‘The One’

By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and professional over-analyzer of customer behavior. I know what you’re thinking and no, this isn’t an ad, collab, or promotion for Tinder. Starting a business and finding customers is shockingly similar to dating. You put yourself out there, hope someone notices, and pray you don’t get […]

How to Turn Your Weekend Passion Into a Profitable Business

Turning your side hustle into a thriving business isn’t just a dream—it’s totally doable, and I’m here to cheer you on (and give you some solid steps to make it happen). So grab your coffee, get comfy, and let’s talk about taking that passion project of yours to the next level! 1. Make Sure Your […]

Entrepreneurs in Cookeville: Don’t Miss This Business Growth Opportunity

Starting something new can feel overwhelming. You’ve got a business idea simmering in your mind—one that excites you—but how do you take that first step? Where do you even start? That’s where Start Up: Business Bootcamp comes in. This program isn’t just another class; it’s a hands-on, practical way to turn your dream into something tangible. Why […]

How to Figure Out if Your Business Idea Will Work

How to Figure Out if Your Business Idea Will Work Starting a business is exciting—like jumping into a pool for the first time. It’s thrilling, but you don’t want to belly-flop! Before diving in, you need to know if your idea will float. Here are three simple ways to figure it out (and avoid a […]

Why Wholesale is an Amazing Growth Strategy for Makers

5 Reasons Every Maker Should Consider Wholesale As a maker, you pour your heart, soul, and countless hours into creating beautiful, unique products. Whether you sell at local markets, online, or in a storefront, it’s easy to get comfortable with the way you’ve always done things. But have you thought about wholesale? Selling your products […]

From Maker To Wholesale: Lessons From Lenny & Eva’s Journey

From Maker to Wholesale: Lessons from Lenny & Eva’s Journey Entrepreneurship often feels like navigating unpredictable seasons—some sunny, some stormy, all full of lessons. For Kellie Fitzpatrick, founder of the globally recognized jewelry brand Lenny & Eva, every season has been an opportunity to learn, grow, and create. What started as a small-town dream turned […]

Wholesale 101 For Makers: How To Get Your Products In Stores

Wholesale vs. Retail: A Maker’s Guide to Both As a local maker in the Upper Cumberland, you know that creating beautiful, handcrafted products takes time, skill, and passion. But what happens when makers are ready to grow their business and reach more customers? That’s where the worlds of wholesale and retail come in. If you’ve […]