12 Must Know Tips to Perfect Your Pitch

Man doing a business pitch in front of an audience

If you’ve got a business idea or are currently running a business, then you need to know how to pitch. From clearly expressing what you do at networking events to convincing investors your concept is worth funding, pitching is an essential skill to master as an entrepreneur. So let’s dive into the “12 Pitch Tips […]

Guide to Consumer Packaged Goods Marketing & Growth

Photo of customers walking down the aisle of a grocery store surrounded by consumer packaged goods

If you sell a product that a consumer will need to replenish – think anything from dish soap to hot sauce – your business falls into the Consumer Packaged Goods (CPG) industry. Owning a CPG business can be an exciting endeavor because the scalability can often lead to big growth. But it’s important to understand […]

Celebrating The Upper Cumberland’s Local Makers

Celebrate Makers of the Upper Cumberland at Made Here Market

This Saturday April 29th, 2023 from 9:00am to 3:00pm is our 4th annual Made Here Market.  We’re excited to once again celebrate local makers, artists, musicians and food vendors from the Upper Cumberland region during this family friendly outdoor event.  Why Made Here Market? As the Upper Cumberland entrepreneur center, we believe entrepreneurs of every […]

How to Determine Market Size

Image of 2 hands holding a ruler with the words marketing

Business ideas are only viable when there is a market size big enough to generate adequate revenue. So if you have a business idea or are looking to add a new product or service to your already existing business, it’s essential you invest the time to determine your market size. What is market size? According […]

Guide To Pricing Methods: How To Price Your Products And Services

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You’ve got a killer product or service with a proven product-market fit and now you need to come up with pricing! Many entrepreneurs struggle with this piece of operating a business, so today we’re diving into pricing methods for your products and services. Why is setting your pricing tough? There are many reasons pricing your […]

5 Simple Ways to Boost Your Business

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The primary goal of all businesses is to get more customers! Achieving a consistent flow of new customers isn’t easy, but there are a few simple things you can do to boost your business. Keep Everything Up-to-Date These days your business location, hours and information is in a million places which is great for exposure! […]

SaaS Solutions You Need for Your Small Business

Desktop with a computer screen that reads saas

Running a business is a juggling act. As an entrepreneur, you’re in charge of decision making, sales, customer service, finances, marketing, employee management and more. It’s tough to productively and effectively do all of those things, that’s where technology comes! Today, we’re exploring our top picks for SaaS (software as a service) solutions and tools […]

Understanding Your Profit and Loss Statement

Photo of man working on Profit and Loss Statement

There are a few financial reports that are essential for you to understand to operate a healthy business.  Today we’re exploring your Profit and Loss Statement.  If you’re like most entrepreneurs, understanding and managing the financial aspect of your business isn’t your favorite thing to do. I get it – you didn’t start your business […]

Business Growth: Are you ready?

photo of desktop with graph drawn on a piece of paper indicating business growth

After you get your business launched and operating, growth is typically the next phase.  Business growth is a necessary part of your entrepreneurial journey if you want to survive and thrive. And while business growth is exciting, it’s essential that you have some key things in place and have a clear understanding of when your […]

Why and How to do a SWOT Analysis

Piece of paper on a desk that has the acronym SWOT on it

If you’re looking to grow your business, figure out how to stand out from the competition or simply need to analyze the current status of your business, it’s time to do a SWOT analysis.   What is a SWOT analysis? A SWOT analysis is a process used to identify the strengths, weaknesses, opportunities and threats of […]