Would You Buy Your Business?

If your business was for sale, would you buy it? Asking yourself that question, definitely makes you analyze the state and health of your business. But most importantly it forces you to understand your “why”.  Knowing your why determines all the decisions you make while running your business. And ultimately it dictates if you have […]

How to Grow Your Business

Business Growth Chart

Starting your business wasn’t easy, and growing it is just as challenging.  Some version of growth is necessary for success, but it won’t happen overnight. So today we are diving into the planning, strategy and mindset necessary to reach your growth goals. Defining Success First things first, you need to define what success means to […]

7 Tips for Becoming a Successful Solopreneur

Solopreneur

As a solopreneur myself,  I know a thing or two about owning and operating a company of one. It can be the most freeing and rewarding experience of your life. But it isn’t easy and it’s definitely not for everyone.   The number one thing solopreneurs need to understand is doing your thing and running a […]

Why You Need Multi-Channel Marketing

Multi-Channel Marketing Blog

When it comes to marketing, it’s absolutely essential you take a multi-channel approach.  I can’t tell you how many entrepreneurs I know who have lost their entire following and customer base because they were hacked on social media or supposedly “violated” some platforms’ community guidelines. In an instant they went from a thriving business to […]

Tenacity: A Critical Entrepreneurial Skill

Us entrepreneurs are risk-taking, passionate humans on a mission to manifest our dreams and make things happen.  We tend to be filled with courage and a willingness to try new things. This is great and absolutely essential to our growth, but an often overlooked skill we must cultivate to be successful is tenacity. What is […]

New Business Checklist

Jess Lewis coaching Matthew Browning

You’ve got a business idea and ensured viability by completing a Business Model Canvas. Now it’s time to start working towards launch using our New Business Checklist. While each business idea has a slightly unique path on its way to market, all businesses have some fundamental tasks that must be completed before launching.  Legal Tasks […]

Product-Market Fit: Do you have what people want?

This fancy business concept “Product-Market Fit” means building the right product or service to solve the customer needs. While the concept is simple, nailing it takes a lot of research and effort. Achieving product-market fit might be a lot of work, but if you want a solid customer base and business success don’t skip this […]

5 Marketing Mistakes You Must Avoid

Marketing mistakes are common for new entrepreneurs. Most often these mistakes are a product of lack of planning, impatience and starting with tactics before strategy. And while many mistakes are easy to recover from, some can be fatal to the survival and growth of a business. So today we’re diving into the “5 Marketing Mistakes […]

Networking is Essential to Successful Entrepreneurship

entrepreneur networking

Many of us entrepreneurs tend to feel that we don’t need to network, don’t have time to network or simply don’t like networking. And while you might not think you have time for it or simply don’t like it, the reality is all entrepreneurs need to network. We need to build our social capital for […]

Barter, Interns, DIY: Small Business Cost Savings

Cutting Costs

Being resourceful and leveraging small business cost savings are necessary skills for successful entrepreneurship.  Since most of us start off with little capital that means we have to DIY a lot and learn as we go. Without thousands of dollars to invest in things like logo and branding, website creation, paid marketing, etc. you have […]