Why You Need to Keep Your Marketing Strategy Simple and Specific

Putting your best foot forward in business can be challenging, both generally and when figuring out what’s best for your audience.  If you’re having trouble defining your marketing strategy and branding, sometimes the best tactic is to simplify your approach. It may be intimidating to select a target market that’s very specific or niche, but […]

Brand Identity: How to DIY your Branding

man holding a bunch of packages to show different brand identity

Depending on where you are with your business, you might not be able to afford a graphic designer. While there are plenty of helpful branding tips available online, sometimes people learn better from going step by step with a more specific example. Today we’ll be branding a theoretical coffee shop. Here’s a quick guide to […]

Branding Colors: Why It Matters for Marketing

Person sitting at a desk with various Pantone color swatches trying to pick branding colors

Whether you’re hiring a graphic designer to create the look of your business or taking on the task yourself, the branding colors you use are an immensely important part of a successful business. With so many hues to choose from, it can be hard to decide on a visual direction. As a general rule, you’re […]

Branding Your Business: 7 Tips You Need to Know

Hand sketching logos on paper to create business branding

It’s hard enough to come up with a business plan and keep up with all the demands of entrepreneurship without stretching the creative half of your brain to come up with a killer logo as well. And while it might not be on your priority list when starting your business, branding is essential. The branding […]