Business Model Canvas 101
Whether you are in the idea phase or currently own a business, the Business Model Canvas is an essential tool for success. It is designed to help you gain clarity on the purpose of your business, uncover your target customer, hone your marketing and ensure you are set up financially and logistically. Testing Your Idea […]
Why You Need to Know Your Why
We all start businesses for different reasons and knowing that reason is crucial to your success and longevity as an entrepreneur. Knowing your ‘why’ will help you stay committed to your dream and give you the push you need to overcome the inevitable obstacles on your journey. Whether you want to change the world, have […]
5 Ways To Know If You Have a Great Business Idea
So you’ve got a business idea – now what? Well it’s time to figure out if your idea is viable and worth pursuing. While all of us business owners and innovators feel like our ideas are valuable, the truth is not all ideas make for good businesses. And sometimes our initial idea needs some tweaking […]
Master Your Sales Funnel
A sales funnel is essentially the ideal path you want potential buyers to take to become your customer. This tool allows you to track your customer journey from prospect to purchase. While this might initially sound “salesy” and seem like it doesn’t apply to your business, all of us in every industry need to have […]
Year-End Business Review Guide
Most entrepreneurs, myself included, love to look ahead and think about all the exciting opportunities the new year brings, but before we get ourselves too far ahead it’s essential to first evaluate the past year. Doing a year-end business review gives you the opportunity to explore what’s not working, celebrate successes and give you a […]
4 Ways to Prepare for Small Business Saturday
There is always a ton of hype about Black Friday and Cyber Monday, but Small Business Saturday has been gaining popularity since its launch in 2010 and it’s worth making a fuss about. More and more consumers are putting their dollars into shopping locally so we want to equip you with some tips and tricks […]
Celebrate Global Entrepreneurship Week
Celebrate Global Entrepreneurship Week with us! We are thrilled to partner with the local non-profit Flint Global to bring you our Founder Spotlight event. You will have the opportunity to hear the founders of The Biz Foundry, Flint Global, GoKnee (a local company with a global scale) and eMoney Center (a Tanzanian company) share their […]
Top 3 Reasons You Need a Website
One thing I love about the Upper Cumberland region is the community support of small businesses. Word-of-mouth marketing is central to the success of entrepreneurs in our area. With that said, as entrepreneurs it is important to remember that we can’t focus on only one marketing channel or tactic if we want to be successful […]
Preventing & Dealing with Entrepreneur Burnout
In honor of World Mental Health Day on October 10th, 2021, we are talking about the importance of preventing and dealing with entrepreneur burnout. According to a study by the Harvard Business Review, 25% of entrepreneurs feel moderately burned out at some point in their careers. It’s not uncommon for business owners to suffer from […]
Coworking Connections | Luke & Kris
If you are an entrepreneur or remote worker, I’m sure you know the feeling of loneliness that can result from the isolation of working from home or at your business location. It feels like you are on an island all by yourself and while you might love the solitude for getting things done, you likely […]