By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and professional over-analyzer of customer behavior.
I know what you’re thinking and no, this isn’t an ad, collab, or promotion for Tinder. Starting a business and finding customers is shockingly similar to dating. You put yourself out there, hope someone notices, and pray you don’t get ghosted.
Whether you’re launching a new biz or trying to attract more customers, the process follows the same chaotic energy as modern romance. So, let’s break it down.
1. The ‘Hard Launch’ – Making It Official
In dating, a “hard launch” is when you finally post that cute couple pic, making things official. In business? It’s when you announce your brand to the world and say, Hey, I exist—please buy my stuff.
But here’s the thing—just like in dating, if you come on too strong (“HEY, WANNA BUY THIS?!”), people will run. Instead, ease into it. Build trust, share your story, and let customers fall for your brand naturally.
2. The Red Flags – Spotting Bad Customers
Red flags aren’t just for dating (they still live with their ex? Immediate no). Business has them too.
- The ‘Can I Pick Your Brain?’ Type – Wants all your advice but never pays.
- The ‘Exposure’ Client – Promises “this will get you seen” instead of actual money.
- The ‘Last-Minute’ Customer – Needs everything yesterday and expects you to drop everything.
Not every customer is a good customer. And just like in dating, it’s okay to say no to the ones who don’t respect your time.
3. Ghosting – When Leads Disappear
You have a great conversation with a potential client. They seem so interested. They say they’ll “get back to you soon.” And then… nothing.
No email. No follow-up. Just vibes (and silence).
Ghosting happens in business just like in dating. The key? Don’t take it personally. Some people aren’t ready, some find someone else, and some just get distracted. Keep moving forward and focus on the ones who actually show up.
4. The ‘Perfect Match’ – Finding Your Ideal Customer
The dream scenario: Customers who love what you do, respect your time, and don’t make you regret your life choices.
Just like in dating, you don’t have to settle. The right customers make business feel fun, easy, and—dare we say—enjoyable.
So, What’s the Takeaway?
- Don’t rush the hard launch. Build relationships first.
- Watch for red flags. Not all customers are a good fit.
- Don’t stress about ghosting. The right people will come back.
- The perfect customer exists. You just have to attract them.
So whether you’re marketing your business or navigating the dating world, just remember: The right ones will find you. Now go make them fall in love with your brand!
By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and professional over-analyzer of customer behavior.
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