Social media marketing is an essential part of a solid marketing plan. But for social media marketing to truly be effective, it needs to be coupled with other tactics, like SEO. So as a business owner, it’s crucial you understand the various digital marketing approaches in order to create a strategy that gives you a return on your investment.
To help you enhance your marketing and execute a strategy that works, I’ve got two excellent resources to share. First, an article from AIOSEO on understanding the difference between SEO and Social Media and how to use both to reach your business goals. Second, a video from HubSpot Marketing on how to create marketing campaigns on social media that work. So let’s dive in!
SEO vs Social Media Marketing: How Do Their Roles Differ in Digital Marketing?
Have you ever wondered how much time you should invest into SEO and social media?
Digital marketing can be overwhelming and confusing. There are endless articles out there preaching which tactics are “the best”. But what’s missing from the conversation is a true understanding of the various digital marketing approaches and how to use them. When you know the role of each tactic and your business goals, you can make informed, strategic decisions that benefit your business.
Check out the article “SEO vs Social: How Do Their Roles Differ in Digital Marketing” from AIOSEO on the difference between SEO and Social Media so you can figure out how to leverage them for your business.
How To Start Marketing Your Small Business On Social Media In 2023
Social media marketing, for most businesses, is a necessary part of a solid marketing plan. But leveraging social media involves more than just throwing up some random posts on various platforms. To get the most out of it you need to nail down your goals, choose the platforms that are best for your audience and create messaging & content that will resonate most with your potential customers.
Check out this excellent video “How to Start Marketing Your Small Business on Social Media in 2023” from HubSpot Marketing on how to do all that and more. Plus get their FREE Social Media Template Kit to help you make social media marketing truly work for you business.
Need marketing help?
If you need help with your marketing strategy and plan, book a FREE business coaching session. We can help you strategize, solidify your marketing plan, and give you referrals to various marketing professionals.
