Guide to Consumer Packaged Goods Marketing & Growth

Photo of customers walking down the aisle of a grocery store surrounded by consumer packaged goods

If you sell a product that a consumer will need to replenish – think anything from dish soap to hot sauce – your business falls into the Consumer Packaged Goods (CPG) industry. Owning a CPG business can be an exciting endeavor because the scalability can often lead to big growth. But it’s important to understand […]