Marketing & Web

Getting found, and what people see when they find you.

41 articles

Marketing & WebMarch 21, 20264 min read

Protecting Your Idea Without Becoming Paranoid

Why entrepreneurs worry about idea theft At some point in almost every startup conversation, someone leans forward and lowers their voice. “I have an idea,” they say, “but I’m worried someone might steal it.” It usually comes right after they’ve described the concept in extremely vague terms. Something like, “It’s kind of like an app……

Luke Ramey

Marketing & WebJune 9, 20253 min read

From Doctor to Business Owner: How Dr. Stephanie Mueller Built Her Dream Practice

By Kaylin Campbell, Biz Foundry storyteller and big believer in beginners. Running a business might seem like something only “business people” do. But here’s the truth: you don’t need a business degree to start something amazing. Just ask Dr. Stephanie Mueller. She’s a pediatrician. She didn’t go to business school. She didn’t grow up dreaming…

Kaylin Campbell

Marketing & WebMay 22, 20253 min read

Small Business Burnout Is Real: How to Take Back Your Time

By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and #1 cheerleader for the “doing-it-all” business owner. Running your own business is a lot, especially when you’re doing it all alone. You’re the boss.The employee.The bookkeeper, marketer, customer service rep, and social media manager. And sometimes… it feels like too much. At The Biz Foundry,…

Kaylin Campbell

Marketing & WebMay 5, 20253 min read

Need a Marketing Hack? We Have Your back!

By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and full-time cheerleader for the “doing-it-all” business owner. Running a business all by yourself is a lot.You’re the boss.You’re the worker.You’re the planner, cleaner, accountant, and coffee-maker. And now… you’re supposed to be a marketer too? Hold up. What even is marketing? Let’s break it down…

Kaylin Campbell

Marketing & WebApril 14, 20252 min read

Entrepreneurship vs. Dating: Why Getting Customers Is Like Finding ‘The One’

By Kaylin Campbell, Marketing Coordinator at The Biz Foundry and professional over-analyzer of customer behavior. I know what you’re thinking and no, this isn’t an ad, collab, or promotion for Tinder. Starting a business and finding customers is shockingly similar to dating. You put yourself out there, hope someone notices, and pray you don’t get…

Kaylin Campbell

Marketing & WebAugust 16, 20242 min read

I’ve Got A Small Business Website…Now What?

As an SEO consultant and host of the Unscripted SEO podcast, I’ve helped countless businesses improve their online visibility and attract more customers through strategic search engine optimization (SEO) practices. In a recent interview with a Sparta based podcast, I shared some of my top tips for entrepreneurs and small business owners looking to get…

Jeremy Rivera

Marketing & WebAugust 10, 20241 min read

Marketing Your New Business

How to Start Connecting Once you’ve established your business, it’s crucial to let your target audience know about it. Marketing isn’t just about selling; it’s about connecting with customers effectively. Here’s how to start: 1. Craft a Strong Marketing Brand Identity Your brand is more than visuals; it represents the heart of your business. Ensure…

Kaylin Campbell

Marketing & WebJuly 12, 20243 min read

How to Create Engaging Content for Social Media

Types of Content That Work Best on Different Social Media Platforms Creating content that resonates with your audience is key to a successful social media strategy. Different platforms favor different types of engaging content, so it’s important to tailor your approach accordingly. Tips for Creating Visually Appealing Social Media Posts Using Storytelling to Connect with…

Kaylin Campbell

Marketing & WebJuly 12, 20243 min read

9 Common Social Media Mistakes to Avoid

Social media is constantly changing, and it’s hard to keep up. Here are some common mistakes I see and how to avoid making them. 1. Inconsistent Posting Schedules One of the biggest mistakes small businesses make is not maintaining a consistent posting schedule. Infrequent or irregular posting can make your audience lose interest and forget…

Kaylin Campbell

Marketing & WebJuly 7, 20242 min read

How to Create a Social Media Strategy

Strategy of Defining Your Target Audience The foundation of any successful social media strategy is a clear understanding of your target audience. Knowing who you want to reach helps tailor your content and messaging to their interests and needs. Start by asking yourself the following questions: Creating buyer personas—detailed profiles of your ideal customers—can help…

Kaylin Campbell

Marketing & WebJuly 1, 20242 min read

How to Use Social Media Marketing for Small Businesses

Importance of Social Media for Small Businesses In today’s digital age, social media is no longer optional for small businesses — it’s essential. With millions of users actively engaging on platforms like Facebook, Instagram, and Twitter, social media marketing offers unparalleled opportunities to reach new customers, build brand awareness, and foster a loyal community around…

Kaylin Campbell

Marketing & WebJune 17, 20242 min read

SEO: 6 Reasons Why SEO Brings Success

Introduction In the previous posts, we’ve covered what SEO is and how to start implementing it. Now, let’s discuss why SEO is so important for the success of your small business. Understanding the benefits of SEO will help you see why it’s worth the investment. 1. Increased Visibility and Traffic SEO helps your website rank…

Kaylin Campbell

Marketing & WebJune 10, 20242 min read

SEO: Let’s Apply to Your Own Website Now

Introduction Now that you understand what SEO is and why it’s important, it’s time to learn how to use it to your advantage. Implementing SEO strategies may seem daunting at first, but with a step-by-step approach, you can start seeing results in your website activity. Step 1: Keyword Research The foundation of any successful SEO…

Kaylin Campbell

Marketing & WebJune 3, 20242 min read

SEO: Breaking It Down to Make It Easy

Introduction In today’s digital age, having an online presence is crucial for any business, especially for small businesses and entrepreneurs looking to grow. One of the most important aspects of maintaining a successful online presence is SEO, or Search Engine Optimization. But what exactly is SEO, and why should you care about it? Let’s break…

Kaylin Campbell

Marketing & WebMarch 18, 20243 min read

Small Business Websites: Key Components

Small Businesses Need Websites In today’s digital age, having a strong online presence is essential for small businesses and entrepreneurs. A well-designed website can be a powerful tool for attracting customers, showcasing products or services, and growing your brand. However… not all websites are created equal. If you don’t know where to start, the task…

Kaylin Campbell

Marketing & WebFebruary 26, 20242 min read

Social Media Marketing: Is It Worth It?

Social Media Marketing In today’s digital age, social media has revolutionized the way we connect, communicate, and conduct business. From staying in touch with friends and family to discovering new products and services, platforms like Facebook, Instagram, Twitter, and LinkedIn have become integral parts of our daily lives. But have you ever stopped to ponder…

Kaylin Campbell

photo of people's hands holding cell phones an various social media icons popping up

Marketing & WebAugust 14, 20232 min read

Resources You Need to Boost Your Social Media Marketing

Social media marketing is an essential part of a solid marketing plan. But for social media marketing to truly be effective, it needs to be coupled with other tactics, like SEO. So as a business owner, it’s crucial you understand the various digital marketing approaches in order to create a strategy that gives you a…

Jess Lewis

Marketing & WebJuly 31, 20233 min read

Why You Need to Keep Your Marketing Strategy Simple and Specific

Putting your best foot forward in business can be challenging, both generally and when figuring out what’s best for your audience. If you’re having trouble defining your marketing strategy and branding, sometimes the best tactic is to simplify your approach. It may be intimidating to select a target market that’s very specific or niche, but…

Kara Potts

Marketing & WebJuly 11, 20234 min read

Brand Identity: How to DIY your Branding

Depending on where you are with your business, you might not be able to afford a graphic designer. While there are plenty of helpful branding tips available online, sometimes people learn better from going step by step with a more specific example. Today we’ll be branding a theoretical coffee shop. Here’s a quick guide to…

Kara Potts

Person sitting at a desk with various Pantone color swatches trying to pick branding colors

Marketing & WebJune 20, 20235 min read

Branding Colors: Why It Matters for Marketing

Whether you’re hiring a graphic designer to create the look of your business or taking on the task yourself, the branding colors you use are an immensely important part of a successful business. With so many hues to choose from, it can be hard to decide on a visual direction. As a general rule, you’re…

Kara Potts

Hand sketching logos on paper to create business branding

Marketing & WebJune 2, 20235 min read

Branding Your Business: 7 Tips You Need to Know

It’s hard enough to come up with a business plan and keep up with all the demands of entrepreneurship without stretching the creative half of your brain to come up with a killer logo as well. And while it might not be on your priority list when starting your business, branding is essential. The branding…

Kara Potts

Marketing & WebFebruary 3, 20235 min read

Why You Need Door to Door Marketing

When was the last time you went door to door in your community to spread the word about your business? I’d guess it’s been a while. You might even think the idea of doing so is a big waste of time. But I’m here to tell you that door to door marketing can be a…

Jess Lewis

Image of magnet attracting people shaped metal to illustrate a lead magnet

Marketing & WebJanuary 30, 20234 min read

Why you need a lead magnet

Acquiring new customers is the most difficult, expensive part of running a business. So how do you get the attention of an interested lead? Enter the lead magnet. What is a lead magnet? A lead magnet is a complementary product or service that you offer a prospective customer in exchange for their contact information. From…

Jess Lewis

Woman holding iPad typing into Google search bar

Marketing & WebJanuary 6, 20234 min read

How to Optimize Your Google My Business Profile

If you have a business, you need a Google My Business listing. So, let’s dive into what Google My Business is and why your business needs it! What is Google My Business? Google My Business or GMB, is simply a free business listing provided by Google. Your profile allows you to manage how you show…

Jess Lewis

Marketing & WebNovember 14, 20222 min read

Should You Give It Away For Free?

As business owners, you will often be asked about giving away your products or services for free. Whether it is the local school who needs sponsorship dollars or the customer who “really really” wants or needs your product, but can not afford it, the struggle is real. So today, I want to give you three…

Tiffany Anton

Marketing & WebOctober 24, 20223 min read

Why You Need Multi-Channel Marketing

When it comes to marketing, it’s absolutely essential you take a multi-channel approach. I can’t tell you how many entrepreneurs I know who have lost their entire following and customer base because they were hacked on social media or supposedly “violated” some platforms’ community guidelines. In an instant they went from a thriving business to…

Jess Lewis

Marketing & WebSeptember 19, 20222 min read

5 Marketing Mistakes You Must Avoid

Marketing mistakes are common for new entrepreneurs. Most often these mistakes are a product of lack of planning, impatience and starting with tactics before strategy. And while many mistakes are easy to recover from, some can be fatal to the survival and growth of a business. So today we’re diving into the “5 Marketing Mistakes…

Jess Lewis

Marketing & WebAugust 15, 20222 min read

Cooking Up Effective Marketing

There are times when you HAVE to do things a certain way for the best results. And then there are times when you can find easier ways to get things done. This is true for everything from cooking a meal to running effective marketing campaigns for your business. For example, since I don’t enjoy cooking, I’m…

Tiffany Anton

Marketing & WebAugust 1, 20223 min read

Your Guide to Partnership Marketing

If you are anything like most small business owners, you don’t have a huge marketing budget. And while free organic social media might be helping you a bit, you are likely looking for more effective ways to market your business without spending a ton of money. That’s where partnership marketing comes in! What is Partnership…

Jess Lewis

Marketing & WebMay 9, 20222 min read

Word of Mouth Marketing (WOMM) is King

Instagram posts and email campaigns are great, but the true magic bullet in marketing is “word-of-mouth”! When customers organically rave about your business, you’ll get more business. It’s as simple as that! The fact is 92% of consumers trust recommendations from family and friends more than advertising campaigns. Plus, click through and social media ads…

Jess Lewis

Marketing & WebApril 20, 20225 min read

How to build your homepage

You’ve got your domain name and purchased a website builder, now what to put on your homepage? This is often the question I get when I talk to business owners who are DIYing their website. Looking at a blank page (even with a template) can lead to a creative block and anxiety. You have so…

Jess Lewis

Marketing & WebMarch 29, 20221 min read

Three Essentials Of Effective Website Copy

Good website copy is essential. Without quality writing, your website will be viewed poorly by Google’s analytics system. The result? Less traffic, engagement, and growth.But, creating strong website copy can feel overwhelming. There seems to be a limitless supply of articles and strategies floating around the ether regarding content creation, so where do you start?…

Andrew Buckner

Marketing & WebMarch 11, 20223 min read

Email Marketing 101

Email marketing is one of the best tools in your marketing toolbox. It can help you acquire and retain customers and most importantly you have 100% control over it. So today let’s dive into best practices for this simple and effective marketing strategy. Use the Right Tools When it comes to email marketing your email…

Jess Lewis

Marketing & WebMarch 4, 20224 min read

Top 5 Website Design Best Practices

In 2022 having a business website is no longer a luxury – it’s a necessity. The good news is it isn’t expensive and with a little elbow grease you can DIY it. From Squarespace to GoDaddy, website builders are incredibly affordable and easy to use. With that said, if you’ve never built a website before…

Jess Lewis

Marketing & WebFebruary 25, 20221 min read

Building a Website That Converts

There’s a big difference between having a website and building a website that converts. Yes any web presence is better than none. But if your website isn’t designed to turn prospects into customers you are leaving a lot of cash on the table. Luckily with some tweaks you can turn your website into a useful…

Jess Lewis

Marketing & WebJanuary 5, 20224 min read

Master Your Sales Funnel

A sales funnel is essentially the ideal path you want potential buyers to take to become your customer. This tool allows you to track your customer journey from prospect to purchase. While this might initially sound “salesy” and seem like it doesn’t apply to your business, all of us in every industry need to have…

Jess Lewis

Marketing & WebDecember 1, 20213 min read

Target Your Audience | Marketing 101

I am going to state some VERY unpopular beliefs in business. “I hate websites and do not like email marketing.” There. I said it and I honestly don’t feel much shame about it. However, I sit down with our Director of Marketing to go over our monthly strategy for content marketing and weekly we meet…

Tiffany Anton

Marketing & WebOctober 29, 20212 min read

Top 3 Reasons You Need a Website

One thing I love about the Upper Cumberland region is the community support of small businesses. Word-of-mouth marketing is central to the success of entrepreneurs in our area. With that said, as entrepreneurs it is important to remember that we can’t focus on only one marketing channel or tactic if we want to be successful…

Jess Lewis

Marketing & WebAugust 30, 20213 min read

Mapping Your Customer’s Success

As a local business, the impact you have on your community matters. So in honor of National Nonprofit Day, we thought it was the perfect time to talk about why you should build a philanthropic element into your business, if you aren’t doing so already.

Jess Lewis

Marketing & WebAugust 17, 20212 min read

Philanthropy is good business

Jess Lewis

Marketing & WebJuly 8, 20183 min read

Marketing: A Millennial’s Mindset

We all need help with marketing, right? But what exactly does that mean? Does it mean that we need help getting our name out to potential customers? Or that we want to share how necessary our product is to their life? The thing is that — marketing is a lot of things. It encompasses many…

Haley