Options Over Pressure with sisters Tate Craig & Connor Giddens

Host Tiffany Anton welcomes two sister entrepreneurs whose very different businesses share a common approach: give people real options without the pressure. Tate Craig, owner of Mint to Be, explains how her Cookeville wedding chapel—launched in March—offers courthouse-alternative elopements and simple signings with photo ops, guest seating, seasonal décor, and start-to-finish ease for couples across Middle Tennessee. Connor Giddens, IBCLC behind Foxhole Lactation (rebranded in 2023 from Southern Lactation Services), supports families prenatally and postpartum with individualized feeding plans—breastfeeding, bottle, combo, or formula—guided by low-pressure consultations and client goals. Together they talk boundaries, pricing their value, educating the public on what their services actually do, and the family “village” that makes entrepreneurship possible. It’s a practical conversation about designing services around people’s real needs—and giving clients permission to choose what works for them.