From Device to Voice: Shehla Rooney on Building GoKnee—and a Smarter Way to Grow

Shehla Rooney returns with a raspy voice and crystal clear wisdom. She shares how GoKnee, the portable knee-rehab device she co-invented, led to an unexpected second engine: a free monthly knee-health newsletter now read in all 50 states and 55 countries. We dig into turning “easy” work into ethical revenue (including why she turned down a sponsor), cash-flowing a product company without losing your soul, and redefining success from dollars to impact. Shehla gets real about filtering mentors, trusting your gut, balancing B2B dreams with DTC realities, and choosing family over relentless hustle. Plus: why “experience shares” beat generic advice, how founders can stop moving the goalposts on themselves, and what’s next for GoKnee as the brand - and Shehla’s voice—continue to grow.