
Finding Your Early Adopters in a Small-Town Market
Customer discovery is not just about talking to people. It is about talking to the right people. Because not everyone is ready for your idea.
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Customer discovery is not just about talking to people. It is about talking to the right people. Because not everyone is ready for your idea.

So you have accepted the fact that you are not your customer. That is a solid first step. Now we are moving into the part

The Numbers Every Business Owner Should Know Most business owners can remember the early days clearly. The first sale.The first invoice sent.The first time money

There is a universal truth in entrepreneurship that nobody wants to hear. You are not your customer. You might think you are. You might feel

Every new entrepreneur eventually asks the same question. It usually sounds like this:“So… when do I quit my job?” to which I respond “should you

Business Models Explained: How to Know if Yours Can Make Money I love enthusiasm. I love when someone sits down with me at The Biz

The Real First Step: Validate Your Idea Before You Spend a Dime You have a business idea. Maybe it hit you in the shower. Maybe

Starting a business is terrifying. There is excitement. There is risk. There is the steady hum of an existential crisis asking if you really know

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