Product-Market Fit: Do you have what people want?

This fancy business concept “Product-Market Fit” means building the right product or service to solve the customer needs. While the concept is simple, nailing it takes a lot of research and effort. Achieving product-market fit might be a lot of work, but if you want a solid customer base and business success don’t skip this […]

5 Marketing Mistakes You Must Avoid

Marketing mistakes are common for new entrepreneurs. Most often these mistakes are a product of lack of planning, impatience and starting with tactics before strategy. And while many mistakes are easy to recover from, some can be fatal to the survival and growth of a business. So today we’re diving into the “5 Marketing Mistakes […]

Networking – Why You Need to be the Connector

Tiffany Anton VP The Biz Foundry networking

In last week’s blog, Jess talked about how entrepreneurs can’t afford to NOT network if they want to succeed.  The key takeaway was the importance of becoming the one to connect people and start networking groups. As the resident connector at The Biz Foundry, I thought I’d share my story of bringing people together to […]

Networking is Essential to Successful Entrepreneurship

entrepreneur networking

Many of us entrepreneurs tend to feel that we don’t need to network, don’t have time to network or simply don’t like networking. And while you might not think you have time for it or simply don’t like it, the reality is all entrepreneurs need to network. We need to build our social capital for […]

Angel Investors: Capital for Entrepreneurs

Angel investors

The Biz Foundry exists to grow the entrepreneurial ecosystem in the Upper Cumberland Region, an often overlooked part of economic development. We focus on a few key areas that can help accomplish that goal. One of which is access to capital in the region. Over the years we’ve connected and partnered with a host of […]

Barter, Interns, DIY: Small Business Cost Savings

Cutting Costs

Being resourceful and leveraging small business cost savings are necessary skills for successful entrepreneurship.  Since most of us start off with little capital that means we have to DIY a lot and learn as we go. Without thousands of dollars to invest in things like logo and branding, website creation, paid marketing, etc. you have […]

Cooking Up Effective Marketing

There are times when you HAVE to do things a certain way for the best results.  And then there are times when you can find easier ways to get things done.  This is true for everything from cooking a meal to running effective marketing campaigns for your business. For example, since I don’t enjoy cooking, I’m […]

Entrepreneurship and Risk

As the saying goes, No Risk, No Reward––but not everyone handles risk the same. We know entrepreneurship and risk go hand in hand, so let’s dive into the details of this correlation. Entrepreneurs take risks Entrepreneurs tend to gravitate towards higher risk opportunities in hopes of achieving higher rewards (Xu & Ruef, 2004). This means […]

Your Guide to Partnership Marketing

If you are anything like most small business owners, you don’t have a huge marketing budget.  And while free organic social media might be helping you a bit, you are likely looking for more effective ways to market your business without spending a ton of money. That’s where partnership marketing comes in! What is Partnership […]

Why you Need to do Customer Discovery

Do you have a business idea, but you’re scared to share it because you fear someone will steal it? Well if you’re serious about your concept, you need to let go of that fear and get to work.   First things first, you need to figure out if you even have a viable idea.  Will someone […]